Batch is making history in the world of data-driven marketing strategies, becoming the very first customer engagement platform to join the Snowflake Marketplace with a native application.
No more complex, time-consuming integrations but greater power and effortless setup. Now, teams can tap into their customer data directly within their Snowflake environment, with zero technical friction.
We had the privilege of unveiling this milestone at our Summer Keynote on June 19, alongside Cécil Bove, Regional Vice President of Solution Engineering at Snowflake.
From silos to synergy: unlocking Snowflake for marketers
We completely redesigned our data model a few years ago. Today it's all about Profiles, synced in real time from our clients’ apps, websites, servers, and tools.
One major trend has stood out recently: the rapid adoption of data warehouses like Snowflake. But for most marketing teams, accessing and using data stored in Snowflake from their CRM remains a real challenge, especially from their Batch Profiles. This lack of autonomy keeps them reliant on technical teams for every new data need.
That’s why we’ve focused on making Snowflake integration as easy as possible from the very beginning. We started by supporting composable CDPs like Dinmo and Hightouch, and we still work closely with them to help our clients. Today, we’re taking things even further. With our new Native App, connecting Batch and Snowflake is faster and simpler than ever—whatever your architecture or requirements.
Batch x Snowflake Native App
Setting a new standard: the first native app of its kind
With Batch’s Native App, organizations can synchronize profile attributes stored in Snowflake with Batch on a regular basis, without requiring custom development.
This connector is the first of its kind: Batch is the only customer engagement platform to offer a Native App on the Snowflake Marketplace dedicated to CRM data ingestion, aligned with the highest industry standards.
This investment in the Snowflake framework delivers both performance and simplicity:
Selective synchronization: only updated profiles are transferred, ensuring data freshness while optimizing costs on both Snowflake and Batch. The solution leverages native Snowflake objects already familiar to data teams, such as dynamic tables, streams, and tasks.
Low-code implementation: No SQL scripting is necessary. The setup process is designed to be efficient and user-friendly.
Through this integration, all customer data stored in Snowflake can be seamlessly activated within Batch.
Batch x Snowflake Native App
Snowflake AI: enhancing customer engagement
Snowflake provides advanced data enrichment and analysis capabilities, particularly through its AI features collectively known as Cortex AI.
For organizations utilizing Cortex AI to generate predictive scores via machine learning, these insights can now be leveraged directly within Batch. This enables the immediate activation of anti-churn campaigns or conversion optimization initiatives, without technical barriers or delays.
Data freshness is maximized: scores and attributes calculated in Batch are available instantly, with no manual intervention required, supporting both segmentation and personalization use cases.
“This native app lets you sync all your profile attributes stored in Snowflake to Batch, with no development needed. It’s a major step forward that gives time back to technical teams and empowers marketing with true agility.”
To sum up, this partnership delivers greater agility and significant time savings for marketing teams. As highlighted by the french media Maddyness in their recent coverage of our keynote: “This native integration, unique in the market, demonstrates Batch’s commitment to putting data and team autonomy at the center of its roadmap, while leveraging leading technology partners to accelerate innovation.”
Want to learn more? Contact us at sales@batch.com.
Claire Zunda
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