What is IBM Unica?
Unica solution is a critical part in successful brands' marketing stack as it allows CRM teams to operate not only push notifications but extra engagement channels such as mail or SMS. This allow marketers to manage their whole CRM strategy from a unique platform, allowing a fine tuning of marketing pressure and customer journeys.
Why should you connect IBM Unica?
Leverage all available channels together
This connector allow Batch customers to send their campaign seamlessly from Unica. Doing so, they will be able to combine mobile engagement via push notifications to support ticketing, sms, emails, to create relevant segmentation and interesting campaigns for their users.
Batch will also share native attributes (like push optin state) to Unica to improve segmentation on any medium.
Improve your CRM reporting
Batch will send Unica all campaigns results for automation and analytics purposes, so Batch customers can easily compare different channels performance in a single interface.