What is Segment?
Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch. They take care of the messy analytics installation process for you, so you can spend more time using your data and less time tracking it down.
Analytics, marketing automation, email, user testing, error reporting, and support tools all require the same data: who are your users and what are they doing. Without Segment, you have to instrument each tool separately, even though you send them all the same data. Segment eliminates this extra code and replaces the tool installation process. You just send your data to Segment, then they translate and route it to all of your tools.
Why should you connect Segment?
Unify your user data collection
Batch common integration with Segment’s SDK enables you to tag and collect the data only once in your app. This allows you to keep a clean app code while controlling the collected user in Batch data with Segment.
Benefit from Segment’s user data in Batch
As Segment gathers user data from a multitude of tools, you may want to target push notification campaigns with data external to mobile environments. So this partnership also allows you to send Segment’s user attributes to Batch for segmentation and message personalisation purposes.