What is Google Analytics?
Google Analytics' solution is a crucial part of a successful marketing strategy as they allow marketers to easily measure the effects of their acquisition and engagement campaigns. It also provide quantity of useful metrics to analyse the behaviour of users and to cluster them into relevant targeting groups for further engagement.
Google Analytics enable marketers better understanding their userbase and create more relevant segmentation to boost their ROI and reduce their churn and marketing fatigue.
Why should you connect Google Analytics?
Improve your CRM reporting
Batch campaign opens can be transferred to Goole Analytics solution for analytics and segmentation purposes. Traffic coming from your push campaigns will be clearly traceable within the Google Analytics' conversion funnel analysis so it can be quickly compared to other engagement channels and winning scenarios easily targeted.